La Romana, Dominican Republic.- Among the numerous activities hosted at the DR Golf Travel Exchange 2015 figured a specialized seminar to assess the experiences, projections and the sub-sector´s challenges yet to surmount by Dominican Republic´s golf tourism.
In the seminar held at Casa de Campo PGA Magazine publisher Richard Summers explained the several successful marketing strategies to sell golf travel and which have led to the development of golf tourism in various destinations and markets.
Meanwhile Claudio De Marchi, President of the International Golf Tour Operators Association, subsidiary of IAGTO-North America, listed the services which its members offers, noting that they sell over 85% of golf vacation packages worldwide.
He said the Dominican Republic must surmount several challenges to boost its golf tourism offer, especially relating to simpler pricing for its hotel packages to attract more of the high end tourists. “A golfer spends 20% more than the regular tourist, and often doubles that.”
Dominican Golf Federation (FEDOGOLF) Vice President Carlos Elmúdesi described golf evolution´s time-line in the Dominican Republic, and urged more collaboration from the government to strengthen what he called a key market niche and eliminate its weaknesses.
For Casa de Campo Golf Director Gilles Gagnon, the resort´s history and experience in the sport are unrivaled, citing some of the most striking strategies which have made it Dominican Republic´s most successful and preferred golf destination, both here and abroad.
DR Golf Travel Exchange CEO Teddy de Lara noted that Dominican Republic´s 18 professional golf courses makes the country the leader in Central American and the Caribbean in the tourism subsector, and in Latin American per capita.
De Lara cautioned however that high airfares are scaring away potential golf visitors, and urged all stakeholders to work jointly to bolster arrivals. “We cannot let our guard down.”
He projected a jump of some US$300 million in Dominican Republic´s golf tourism from 2015 to 2016, and also expects an increase in the percentage of those tourists for that period.